Are you allergic to Twitter? Do you befriend people outside your target demographic? Then you may be suffering from an undiagnosed personal branding disorder.
• Schizoid Branding Disorder: You have been overheard proclaiming that Twitter is for blowhards with ADHD. You profess a love of “nature” and “reading books” instead. You refuse to chat with people online, and your cell phone service charges extra for texting. You call Blackberries “Crackberries” and claim that you’re not even a little bit curious about the iPad. When someone asks you a polite question, such as “What’s your current distribution capacity?” you merely roll your eyes and shrug, then wander off without answering.…The next time you find yourself disparaging iPhone apps or raving about the restorative effects of growing organic milkweed in handmade windowboxes, it’s imperative that you seek professional help immediately. Remember, there’s no shame in admitting that you’re indifferent to your own multi-platform marketing initiatives, as long as you can see clearly that it’s not normal. The sooner you can admit that you’re sick, the sooner you can address your ineffectual sales tactics and build a more resilient, dynamic personal brand that will resonate with a wide range of potential customers, now through the end of the fiscal year.