Ahahaha:

At the heart of Bell’s position is that God’s love can triumph over every obstacle, including sins that Christians have long believed would consign them to anguish in the afterlife. But that notion is appalling to many people, Bell argues, and is minimized even by those who uphold its truth.
“The book is saying we need to take hell more seriously,” Bell told The Associated Press, “Because the people who warn about hell when you die don’t seem to talk about it very much.”
“Atheists are not going to be impressed by this book. Skeptics are not going to be impressed by this book,” said Christian blogger Justin Taylor at the Southern Baptist forum. “The people who are going to be impressed by this book are disaffected evangelicals.
I doubt I’d be impressed either, but it sure does tickle my black humor funny bone to watch heated, incoherent arguments break out over the precise nature of imaginary places. When it comes to hell in particular, I find it of great interest to see what exactly my fellow hairless apes find worthy of eternal torment, and how they react to the idea that they may not be able to take a vicious delight in their enemies receiving their due. The early Church fathers promised that this kind of voyeurism was one of the joys of heaven, damn it!