Men are less likely to choose vegetarian options, because their choices are influenced by a strong association of meat with masculinity, a new study suggests.“To the strong, traditional, macho, bicep-flexing, All-American male, red meat is a strong, traditional, macho, bicep-flexing, All-American food,” the researchers write in the paper, published online May 6 in the Journal of Consumer Research. “Soy is not. To eat it, they would have to give up a food they saw as strong and powerful like themselves for a food they saw as weak and wimpy.”
Following the logic of “you are what you eat”, I wonder why more hetero males don’t consider it a compliment to be called a pussy. Oh, well.
As for me, if someone rudely asks if I’m a vegetarian, I say no, I’m a Kanamit. Then I return to reading The Most Dangerous Game.