Many aspects of masculinity are “comfortable.” And, men don’t need outdoor gear and lumberjack attire to be comfortable. Lumbersexual has less to do with comfort and more to do with masculinity. It is a practice of masculinization. It’s part of a collection of practices associated with “hybrid masculinities”—categories and identity work practices made available to young, white, heterosexual men that allow them to collect masculine status they might otherwise see themselves (or be seen by others) as lacking. Hybridization offers young, straight, class-privileged white men an avenue to negotiate, compensate, and attempt to control meanings attached to their identities as men. Hybrid configurations of masculinity, like the lumbersexual, accomplish two things at once. They enable young, straight, class-privileged, white men to discursively distance themselves from what they might perceive as something akin to the stigma of privilege. They simultaneously offer a way out of the “emptiness” a great deal of scholarship has discussed as associated with racially, sexually, class-privileged identities.
The lumbersexual highlights a series of rival binaries associated with masculinities: rural vs. urban, rugged vs. refined, tidy vs. unkempt. But the lumbersexual is so compelling precisely because, rather than “choosing sides,” this identity attempts to delicately walk the line between these binaries. It’s “delicate” precisely because this is a heteromasculine configuration—falling too far toward one side or the other could call him into question. But, a lumbersexual isn’t a lumberjack just like a metrosexual isn’t gay. Their identity work attempts to establish a connection with identities to which they have no authentic claim by flirting with stereotypes surrounding sets of interests and aesthetics associated with various marginalized and subordinated groups of men.
Lumbersexual masculinity is certainly an illustration that certain groups of young, straight, class-privileged, white men are playing with gender. In the process, however, systems of power and inequality are probably better understood as obscured than challenged. Like the phrase “no homo,” hybrid configurations of masculinity afford young straight men new kinds of flexibility in identities and practice, but don’t challenge relations of power and inequality in any meaningful way.