We cannot live in a way that is neither positive nor negative but neutral, latent, expectant—we cannot “simply live”; no more can we use words that are neither our own nor someone else’s. But when you are not living positively—living your own life—you are already living negatively—living the life of another. Just as a word used by me that is not my word, is already plagiarism.
— Ludwig Hohl, The Notes: or On Non-premature Reconciliation

Hohl writes a lot about “work” in a very specific sense. For instance:
For our actions to be worthwhile, we must undertake them fully conscious of life’s brevity.
If we lose this awareness, we may appear active but will live in a perpetual state of expectation (in most cases, external forces compel us to engage in apparent busyness and leave us no escape). However, if you maintain complete consciousness of life’s ephemerality, your primary desire will be to do something immediately (—and with a very different kind of seriousness than the one with which you do things when governed by external forces). Yet it is only doing of this sort—activity you engage in out of inner compulsion and not because of external pressures—that gives life, that can save.
Precisely this kind of action is what I call work.
Real work is action arising from inward necessity, while most of what passes for activity is only externally induced motion. We look busy, we feel occupied, we keep reacting, talking, posting and replying, but that is not yet “work” in his sense. It is movement without an inner center of gravity.
A lot of chatter, meme-speak, and reflexive online discourse can be understood as verbal busyness. It has the form of activity but not the substance. It is often driven by promptings from outside: the timeline, the group mood, the trending phrase, the bait, the joke format, the cue to demonstrate tribal affiliation. In Hohl’s terms, that would not be speech grounded in inner compulsion but speech governed by “external forces.”
An inside joke is not just a repeated form, unlike a meme. Its meaning comes from shared memory, mutual knowledge, tone, timing, and the fact that these two people are saying this thing to each other. The Lady of the House and I still find ways to quote lines from shows we haven’t watched in fifteen years. Underneath those quotes sits an entire history of recognition. That’s why it can feel intimate, or absurdly funny, or even moving.
Memes are often like mass-produced inside jokes. They simulate the structure of shared knowing while thinning out the actual relationship behind it. They give the user a quick hit of recognition, belonging, and tone without requiring much personal investment or expressive precision. That’s also why they can feel so dead. A private joke between friends may be repetitive, borrowed, even silly, but it is alive because it belongs somewhere. Meme-speak often does not belong anywhere in particular. It hovers above people and situations like a set of prefabricated reactions waiting to be dropped in.
Autumn Christian is reacting to a counterfeit of intimacy: the look of familiarity without the substance of relation. Hohl is reacting to a counterfeit of living: the look of activity without the substance of inner necessity. Put those together and you get a broader indictment of the same modern habit — simulacra of life. Simulated friendship, simulated expression, simulated participation, simulated purpose. I don’t know what everyone’s worried about: AI will never be able to make human behavior and communication as rote and repetitive as humans do naturally.






