
Pangram’s real product is not numerical accuracy so much as relief from judgment. To go ahead and put too fine a point on it, people are lazy and stupid and frightened by uncertainty. We want to press a button and have the man behind the curtain provide us with an authoritative answer. Currently, our standard-issue lazy stupidity is inflected with paranoia as we grapple with the emergence of LLMs, hence the demand for a service like Pangram.
Personally, I find many “organic” writing styles to be infuriating. Take this steaming midden-heap for example. I’m happy to assume that the author is a real person who wrote every word underneath the dim, flickering bulb of his own brainpower. But I would rather read the most banal refrigerator-magnet poetry ever extruded from Claude’s rectum than read one more “100% human-certified” post written in this godforsaken one-sentence-paragraph style so beloved of newsletter writers and other authenticity merchants. I’m not just picking on some dead-center-of-the-Bell-Curve midwit for sport here. I had to unsubscribe from Ted Gioia’s Substack a long time ago when I found my hand involuntarily clutching a fork, ready to gouge my eyes out rather than read another molar-grinding sentence/paragraph. But midwit is what’s on the menu today, so:
But in return, what we get back is a kind of simulated result.
It’s not… real.
The environment we’re immersed in day-to-day (largely digital) is engineered to harvest our attention and pay us back in small hits of dopamine.
It’s stimulating enough to keep us scrolling.
But hollow enough to leave us feeling empty.
So we don’t feel connected. We don’t feel happy. And our lives feel devoid of meaning.
This ache (and what to do about it) is the whole reason I wrote Return to Real.
(Pre-orders are slated to begin at the end of this month… Stay tuned.)
Bite-sized and sugar-coated. No thought is permitted simply to occur. It must be revealed. The reader is treated like a toddler at a puppet show: Where did the insight go? There it is!
What especially grates is the false imitation of speech. Real conversation does not sound like this unless the speaker is wearing a headset microphone and pacing across a conference stage. The fragments, rhetorical questions, ellipses, parenthetical asides and constant opening conjunctions manufacture an atmosphere of confidential spontaneity. But it is engineered LinkedIn prosody: every sentence calculated to fit inside a screenshot, every line break placed where the speaker imagines the audience leaning forward. He begins by telling us that AI writing overexplains its themes and fails to let readers infer. Then he spends thousands of words announcing, reiterating and ceremonially unveiling every implication. Nothing is allowed to remain implicit. “Slop has a shape.” “Enshittification has a shape.” How-to books have a shape. The internet has a shape. The “shape” conceit is reamed until it hangs shapeless.
To top it off, the article is a sales funnel disguised as a civilizational diagnosis. First, the internet is dying. Books are dying. Human conversation is becoming unreal. Everything is fake. The reader is deposited in an “ocean of slop.” Then, miraculously, the author’s forthcoming book, mastermind program, Vermont farm experience, “AI Barbell Strategy” and rapidly disappearing one-on-one VIP days emerge as the path back to reality. If you believe that this peddler of the Real has anything useful to teach you about any of this, you’re probably also inclined to chant with the Bandar-log that conveniently tidy “1-in-10,000” false-positive rate uncritically cited above.
Ah, but the important thing is that it’s not “slop,” a thought-terminating cliché if ever there were one. As we just saw, though, evidently some “slop” is well-written and interesting enough to pass a cursory background check and get published. What does the word even mean, then? Badly-written and incoherent? Plenty of humans can do that. Simply contaminated by the clanker cooties, then? That would explain why a supposedly interesting story had to be pulled and an editor’s apology issued — not because the actual content was subpar, but because, again, we are lazy, stupid and paranoid. Either way, “slop,” alongside “grift” and “enshittification,” should be sealed inside a weighted drum and rolled over the side of a ship, and anyone who uses those terms in earnest should be exiled to a mining camp to extract rare earth metals for the rest of his days.
What I hate is the rapid foreclosure of inquiry. LLMs opened a mess of fascinating questions. Where does authorship reside? Is revision more essentially “creative” than generation? Is a writer using a model as an editor, antagonist, collaborator, thesaurus, or instrument? Does originality attach to sentences, selection, structure, judgment, intention, or the finished work? Which differences between human and machine production actually matter aesthetically?
Valéry is my presiding spirit here because I think his interest would have been in what the disturbance reveals. This technology is generating text, yes, but it is also exposing how vague our previous concepts were. We thought we knew what writing, intelligence, originality, imitation, voice, and authorship meant because nothing had forced us to draw the boundaries precisely. Now the boundaries are moving, and instead of examining the movement, the yokels want to paint a line on the ground and arrest anyone who steps across it.
I’m amazed to see how many self-styled creative types turn out to be reactionaries in the literal sense: something has disturbed an established order, and their first instinct is to restore the border. Smugstack is well on its way to becoming the farmers’ market of prose: every sentence hand-raised and locally sourced. “This essay is artisanal, small-batch, cruelty-free, carbon-conscious, and composed entirely by a free-range author. It may be dull, repetitive, and barely literate, but no clankers were engaged in its production.” Like the stereotypical Whole Foods shopper, they care less about the prose than the imagined moral cleanliness of the prose’s supply chain.
The important division to me is between people who regard the arrival of this strange instrument as an invitation to thought, and people who regard thought itself as one more danger the detector should remove.










