All this was helped by the enormous development of print culture, which itself benefitted from the huge population growth in the last half of the 1700s, and in turn books and pamphlets and newspapers, together with coffee houses and clubs, helped broadcast a campaigning emphasis on improvement throughout all walks of life, and in all territories of empire. With the opening up of so many public spaces, and so many publications of so many different kinds, there was a lively concern with politeness, polite letters and polite behaviour in particular – the convenient belief that in commercial society we ‘polish’ one another, in a collective attempt at harmony – and with sensibility, an aspect of politeness in which the proper appreciation of complex behavioural and aesthetic matters became of first importance for many people for the first time, given that, to begin with, eighteenth-century Britain was somewhat backward in the visual arts (unlike theatre, which was stronger than ever). Sensibility was widely explored in the continuing development of the novel.
— Peter Watson, The British Imagination: A History of Ideas from Elizabeth I to Elizabeth II
The time-traveler arrived with a pocket copy of The Spectator and the serene conviction that posterity would have perfected Addison’s dream: a great coffee-house of mankind. The innkeeper pointed him to a glowing slate and said all conversation now took place “online.” He imagined mahogany tables without dust, quills without blot, a universal Tatler humming with agreeable raillery.
At the door he met a bouncer named CAPTCHA who bade him, “Select all squares that contain oil street lamps (no mere shop-lanterns).” Past this doorman sprawled countless rooms without walls. “Where is the proprietor?” he asked. “The algorithm,” said a passing boy, “keeps order.” It appeared to be an invisible master of ceremonies who pressed the most agitated speakers onto the central dais.
He opened a pamphlet called a “thread.” The first sentence was a trumpet for reform; the second blew it to pieces; the third accused the trumpeter of bigotry; the fourth insisted trumpets were violence. Everyone spoke in the tone reserved, in his time, for duels. “Sir,” he ventured in the comment box, “might we distinguish the thing itself from its abuses?” Twenty notifications arrived to inform him he was history’s villain.
He sought the Letters to the Editor and found instead a bazaar where every stall sold indignation by the yard. In the coffee-houses of his day, a witticism earned a bow and perhaps a corrected fact; here, a witticism was repeated through ten thousand parlors, each adding a crudely-drawn symbol of mirth. He watched a lady compose what looked like a sermon in the language of a street brawl and earn medals called “likes.” A gentleman who published a mild emendation was pelted with turnips conjured from nowhere and everywhere at once.
He asked after moderation. “We have it,” they said, and showed him a scaffold erected in the square. “Do you punish libel?” he said. “No, just ‘cringe’.” Off to one side a thoughtful essayist spoke softly; the algorithm hid him behind a tapestry of shrieks for insufficient performance.
In Bath they had once hired Beau Nash to teach men how to bow; here the instructors, represented by miniature heraldic crests of a sort, advised citizens to “ratio” or “dunk on” their enemies. He remembered the old promise that commerce would polish manners, that repeated dealings would tame the temper. But there was no polishing here; only masks, a million first meetings, and profits wherever tempers frayed, which was often.
He closed the slate and stared at his own pale reflection in it. “Progress,” he murmured, “has abolished the coffee-house by building an infinite Bedlam, where the crowd pays a penny to prod the afflicted and call it conversation.” Before taking his leave, he wrote a short apology to the age for the disturbance his visit had caused. The algorithm locked it in Possible Spam alongside the handbills and crypto-bots.



