Max Raskin:
Second, if we maintain that there are those who read because they want to hear the voice of another human being, we must ask: What if AI can communicate your voice better than you can, including all your errors and idiosyncrasies? It is a strange thing to consider, but just as AI can mimic your speaking voice indistinguishably, it certainly can mimic your written one. It knows what kind of adjectives you like, the length of your sentences, and your political opinions. If it doesn’t, it can easily be trained to.
I’m open to the possibility that AI could learn to imitate my writing with considerable accuracy. I’ve been blogging for twenty-one years, and there’s plenty of material available to establish my stylistic habits, favorite subjects, recurrent obsessions, and peculiar sense of humor. Given enough training, it might produce an essay that even I would have trouble identifying as counterfeit. But I can upload my entire blog to an AI. I can’t upload my brain. And I’m not entirely sure what’s in there myself.
Forgive what may appear to be self-indulgence in the following. I promise there’s a point to all this.
A couple of weeks ago, I wrote a post called “Ye and the Devil,” an exercise in silliness involving Alexandria Ocasio-Cortez, Paul Valéry, Kanye West, and the Devil. It began with AOC’s declaration that reading was an act of resistance against AI, which apparently aims to reduce us all to citizens of Camazotz. I rolled my eyes at the shallow demagoguery, but chuckled at the thought that the literati would eat it up regardless. This suggested the comic possibility of AOC as the Devil discovering how easily the self-appointed guardians of critical thinking could be seduced by a little flattery about their intellectual independence.
While discussing the possibilities with ChatGPT, he suggested giving the Devil a moment of exasperation at how little effort the seduction required. Devil. Exasperation. Click.
Months earlier, while reading Valéry’s Analects, I had tagged an aphorism in which the Devil finds himself frustrated by his inability to tempt a moron. The circumstances were slightly different, but the underlying joke was similar: the infernal machinery of temptation rendered useless by human stupidity. I’d tagged the passage because it was suggestive, funny, and potentially useful. I periodically flip through books, revisiting tagged passages in the hope that something might strike me differently. This time, two words in an AI-generated suggestion brought the aphorism back to mind.
Suddenly, I knew I had something. Until then, I’d merely been playing with an amusing premise. Now the disparate elements were beginning to form a recognizable composition. Other associations followed, and the finished post eventually acquired Kanye West as its visual punchline and a title recalling Robert Johnson’s “Me and the Devil Blues.” It was like a musician noodling around on a scale when a few notes suddenly resolve themselves into a distinctive riff. His eyes light up. He can hear a song beginning to take shape.
I would never claim that any of this is profound. It was an elaborate joke, after all. But I put a lot of thought into constructing it just so, and it’s one of my favorite posts of recent memory because of how much fun it was to put together. I love it even if no one else does.
Something similar happened with another recent post, “Do You Choose What I Choose? More Alternatives.” I’d been thinking about the provenance of art and the familiar observation that beauty is in the eye of the beholder. That phrase reminded me of Metallica’s “Eye of the Beholder,” which happened to be unusually prominent in my mind because a coworker had been playing Metallica albums at the warehouse that day. The reason he’d been doing that is because we had just learned that a former client of ours was a member of the studio crew during the making of one of their albums. These little coincidences eventually converged on a lyric that suggested a title for the developing essay. To a reader, the title was simply appropriate to the subject. To me, it was also a private souvenir of a particular afternoon, with associations that nobody encountering the finished essay could possibly recover from the text alone. It reminds me of how much I used to enjoy taking apart my mom’s Russian nesting dolls and putting them back together. The outer shell is pleasing enough, but it’s fun to know that there’s more hidden inside.
None of this requires supernatural powers of creativity. An AI could possibly have suggested the Valéry aphorism or the Metallica lyric independently. But why would it have thought to assemble these particular ingredients, at these particular moments? Why would anyone besides me have prompted it to do so? And among the innumerable possible combinations it could generate, who would decide which were worth pursuing? The question of judgment may have been pushed to the other limits by technological advances, but there it still sits, awaiting an answer.
I’ve spent decades reading, observing, remembering, and forgetting. A gigantic quantity of miscellaneous material has accumulated somewhere in the attic. Sometimes I can retrieve something deliberately. Sometimes an unexpected phrase pulls on an invisible thread and something I hadn’t thought about in years comes tumbling out of the rafters. Frequently, I’m as surprised as anyone else.
This happens during conversations as well. I may know only that there’s something interesting in a particular direction, without knowing what it is or how to find it. I’ll say to ChatGPT, in effect, “I think there’s something out there. Let’s go look.” We wander around, trying analogies and following associations, until occasionally something clicks. Sometimes we’ve recovered an old memory; sometimes we’ve discovered a connection that didn’t previously exist. What interests me is that the activity depends upon a perspective I can’t fully describe, even after dissecting its individual components.
My published writing records the connections I’ve already made. It doesn’t disclose all the memories I haven’t yet recalled, the experiences that haven’t acquired significance, or the circumstances that may suddenly bring them together tomorrow. Nor can I predict which possibilities will strike me as compelling. I’ve spent decades inside this head, and it still surprises me regularly. “We are changed by what we change.”
I think of the passage in the Tao Te Ching about thirty spokes converging upon the hub of a wheel, whose usefulness depends upon the empty space at its center. It’s a useful image of the individual consciousness. All sorts of memories, influences, preferences, experiences, and passing impressions converge upon a common center, acquiring relationships they might never have possessed otherwise. We can identify the spokes easily enough. But where, exactly, is the essential thing that makes them belong together?
This begins to resemble the old metaphysical problem of the soul. We can describe the constituent parts of a person, observe their characteristic interactions, and recognize a coherent individual without necessarily identifying some additional substance responsible for the whole arrangement. Perhaps there is no such substance. Perhaps the mystery is simply a measure of our ignorance. Calling it a soul doesn’t explain anything, but neither does cataloguing its components necessarily tell us everything we want to know. And perhaps the same is true, on a smaller scale, of a writer’s voice.
Raskin may be right that AI will eventually imitate my prose better than I can produce it myself. But I’m not especially concerned about that. I don’t write because the internet suffers from a shortage of paragraphs bearing my stylistic fingerprints. I write because something catches my attention, reminds me of something else, and occasionally produces an irresistible desire to see what I can make of it.
I’ve offered two unusually detailed accounts of how particular posts came into existence. I’ve identified the literary influences, private associations, accidental circumstances, and AI contributions. There’s no secret ingredient I’ve deliberately withheld. And yet, having explained all that, I still couldn’t begin to tell you what I’m going to think of next.
Thirty spokes converge upon an empty hub. Somehow the wheel keeps turning.