This sort of skewed picture of the past skews Horowitch’s understanding of the present, as well as her fears for the future. She credits print culture with its highest achievements (Boris Pasternak and James Baldwin, analytical thought and political deliberation) and then charges digital culture with its worst (TikTok slop, conspiracy memes, AI deskilling, and Donald Trump’s social-media posts). That’s a fake contest.
Yes, print produced everything from the Federalist Papers to the Pentagon Papers; it also produced yellow journalism, eugenics and race science, libel, red scares, and oceans of formula fiction arguably worse than the dregs of a discount streaming service. Digital media produce brain rot; they also distribute serious newsletters (hello, Substack!), digitized archives, research papers, online courses and how-tos, public-domain libraries, and more—including the very long article in which Horowitch announces the end of serious reading.
The decline of reading is real enough to lament. What interests me is the theatrical pitch of the lament: The End of Reading. The Postliterate Age. The book is not merely losing market share or cultural prestige. It is dying, chewing the scenery like mad, and perhaps taking thought, democracy, and civilization into the grave with it.
We speak differently about exercise. A large majority of Americans are overweight, sedentary, or both. Many rarely perform deliberate physical exercise. Few develop substantial strength, endurance, mobility, or technical skill. Yet no one surveys this population and announces a new portentous essay about The Death of the Gym. No one mistakes the neglect of exercise by the majority for the extinction of exercise itself. We understand that a dedicated minority will continue lifting, running, swimming, cycling, and otherwise tormenting itself voluntarily while everyone else drives around the parking lot looking for the closest space.
The minority may even flourish amid the general decline. Gyms multiply, training methods improve, small communities form around obscure sports. A sixty-year-old amateur with an office job may know more about programming, recovery, and biomechanics than many professional athletes knew a century ago. None of this disproves the obesity crisis. It merely shows that mass deterioration and minority excellence can coexist. Why is it so difficult to imagine the same future for reading?
A large part of the answer may be status. Serious readers have long regarded their discipline not merely as one worthwhile practice among others, but as the official measure of cultivation. The reader was not simply a hobbyist. He was the advanced form of the citizen. His interests were identified with reason, civilization, moral seriousness, and the life of the mind. Physical culture enjoyed no comparable presumption. The old Egghead/Meathead divide assigned the latter a lower place from the start.

Reverse the joke and the hierarchy becomes clearer. Each language learned represents a deadlift never pulled, a load never carried, a bodily capacity allowed to decay. That sounds philistine. Guppy’s version sounds witty because everyone already knows which achievement counts.
Eggheads therefore had little reason to write elegies for the decline of exercise. The gym was for sweaty, grunting illiterates anyway. The collapse of physical culture did not threaten the egghead’s rank. It may even have improved it by making the body seem still more vulgar and the sedentary intellect more refined.
The reaction resembles the response of many white-collar professionals to automation. When machines eliminated factory jobs, the ruling vocabulary was efficiency, innovation, and creative destruction. Displaced workers were told to retrain, relocate, and accept that no occupation possessed a divine right to continue existing. Once software began approaching journalism, law, illustration, programming, academia, and literature, work was suddenly rediscovered as a sacred source of identity, dignity, community, craft, and human meaning. All of that was true. It had also been true of the machinist.
The reading panic may indicate a similar injurious insult. It is one thing to discover that fewer people read difficult books. It is another to discover that reading difficult books no longer confers automatic authority — that the serious reader has become one enthusiast among many, like the powerlifter, birder, chess player, or amateur astronomer. A discipline once imagined as the center of respectable culture is becoming a subculture. Books may become less normal. Serious readers may become fewer and more deliberate. They may have to build small institutions, seek one another out, and practice their discipline while being seen as weirdos and eccentrics by the culture at large.
The meatheads have managed under those conditions for decades. Perhaps readers can — gasp! — learn something from these human oxen: show up, do the work, preserve the form, and stop mistaking majority approval for proof of life. The squat rack has endured decades without an Atlantic cover story announcing its civilizational indispensability. The bookshelf may have to learn the same humility.

