
A couple things here. First, I love that the quote-tweet scolds Bier for being rude to his long time “power users” — as if we’re talking about forklift operators or electrical equipment, not people compulsively pressing a little glowing rectangle to satisfy their incessant yearnings. The phrase makes me laugh and retch at the same time. “Power user” is a compliment only in the same sense that a casino might praise a “high-value customer.” It doesn’t describe a person; it describes a revenue-shaped silhouette of a person. And once you accept that vocabulary, the rest follows automatically: writers become “content creators,” readers become an “audience,” attention becomes “engagement,” and the whole human exchange gets translated into a spreadsheet dialect.
Secondly, I love the stereotypical autistic tech-dork attempt to capture “quality” in a mathematical formula (Bier is Twitter’s “Head of Product,” by the way). It’s not just wrong; it’s wrong in a very specific, very modern way. It tries to answer a question of taste — who is worth reading? what is good? — by reaching for the kind of proxy that makes sense to a product dashboard. Instead of the barbaric old method (read a person, notice whether you want to keep reading), we get a “definitive measure” that sounds like it came from an A/B test doc: followers divided by output, carry the remainder, declare the higher number “quality.”
In Zen and the Art of Motorcycle Maintenance, Robert Pirsig spends a long, maddening, strangely compelling time wrestling with what “Quality” even means, and one of his central claims is that quality is recognized before it’s defined — a “preintellectual reality,” the “knife-edge” of experience that precedes the neat categories. You can analyze it later, argue about it later, build critical vocabulary around it later. But the recognition comes first. Bier’s formula is the exact inversion: skip the recognition, skip the reading, skip the actual encounter with the work; go straight to the numeric proxy and call it truth.
What’s most depressing is how easily everyone speaks this language now, even when they’re resisting it. “Power users.” “Account quality.” “Follower count.” “Engagement.” It’s a whole metaphysics of shallowness: not “writer” and “reader,” not “artist” and “viewer,” not “craftsman” and “student,” but accounts and metrics, like we’re all inventory in a warehouse and the only sacred thing is throughput.
Meanwhile, I’ve written roughly 3,500 posts over twenty years and had maybe a dozen or two steady readers at any given time. By Bier’s formula, that makes me some kind of low-quality account: too many words for too few head-nods. Fine. That’s the part the metrics obsessives can’t model anyway — the satisfaction of the thing done for its own sake, in obscurity, because it’s a practice and not a performance. Not everything is a growth funnel. Some of it is just the quiet pleasure of putting the next sentence where it belongs, and letting whoever finds it find it honestly.





