David Cain:
Just as it’s still possible (though seldom necessary) to ride a horse, it is still possible to surf the internet. It’s a thrill not yet lost to time.
By “surfing the internet” I don’t just mean going online. I mean exploring the internet solely by following hyperlinks from page to page, with no clear destination except for that one wonderful, as-yet-unknown website that will amaze and enthrall you when you find it, the one that will seem like it’s been waiting for you your whole life and which you can’t get enough of.
To surf, you must begin on a normal website with outbound links, and avoid all the algorithm-driven thoroughfares (Reddit, YouTube, X, any “apps”) that direct most of today’s internet traffic. You also have to be on a real computer, not a phone. If you end up on social media, you’re no longer surfing.
Younger readers may not even know that the internet used to be made entirely of websites, created by human beings, connected only by hyperlinks. Hyperlinks served as signposts, hand-placed by other humans, to point fellow travelers to unique locations they would not otherwise have known about. There were no corporate-owned thoroughfares, just many pathways shooting off from each clearing, marked by these handmade signs, beckoning you onward to some other place in the wilderness.
I still browse the web the same way I did twenty-five years ago. I have bookmarks saved in a browser, like a man preserving family recipes in a storm cellar. Even when I use a walled garden like Twitter, I don’t “follow” anyone; I bookmark the “replies” pages of people I find interesting and visit them when I feel like it. I go to sites directly. I remember addresses. I return to places. I did not fully realize this had become antiquarian behavior until recently. I am old. I am a dinosaur. Or, perhaps more accurately, a middle-aged blog badger, nosing around the hedgerows while everyone else is being conveyed somewhere by rail.
Andrew Blackman helpfully summarizes the decline and fall:
- Social media took off. More people began getting their news and updates on Facebook or Twitter, which were easier to use and deliberately addictive.
- We started watching more videos and using smartphones and tablets to access the web, and RSS readers tended to be slow to respond to those shifts.
- The scarcity mentality was now long gone—good information and entertainment was everywhere. We had left bookmarks behind and now lived in the age of Google. Why follow a site when you could just google it if you needed to find it again?
- Big tech companies realised they couldn’t make money out of RSS and killed it. Google bought the massively popular Feedburner and slowly killed it, before killing its own Google Reader in 2013. Both Facebook and Twitter offered RSS feeds to let you follow people in the early days, but both killed off that feature in… yes, you guessed it, around 2013.
The current internet has plenty of content, but much less place. On a phone especially, the web is no longer a landscape so much as a tray of apps. Facebook is over here, Instagram over there, YouTube in its stall, TikTok in its padded room, Reddit in its sprawling basement, each one sealed in its own atmosphere. You don’t start from a homepage and follow paths outward. You open an attention appliance and wait. The feed replaces the path. The recommendation engine replaces memory. The app icon replaces the address bar. The old impetus was, “Where do you want to go?” The new one says, “Sit still; we’ll bring you something.”
This isn’t a story of prohibition. Nobody forbids you to browse the web the old-fashioned way, just as nobody forbids you to ride a horse to the store. But people will correctly infer that you are making a choice against the age. The old fields still exist. Personal sites still exist. Blogs still exist. Archives, forums, hobby pages, oddball newsletters, marginal cranks, unprofitable enthusiasts are all still out there. The train line now runs through the village, though, and most people do not get off the train and wander toward the fields. Why would they? The lights are on in the carriage. Everyone they know is aboard. The snacks keep arriving.
The platforms didn’t need to destroy the open web. They only needed to capture the habits of movement. The commons were not burned; they were bypassed. The old paths became inconvenient, then eccentric, then faintly invisible. The web beyond the platforms is still technically accessible, but it no longer lies on most people’s daily route. To reach it, you have to interrupt the default motion. You have to get off, climb a stile, and remember that walking is allowed.
I don’t want to make too much sociology out of this, but I suspect some of us carried older habits into the early web because we had been trained in older forms of wandering. Gen X childhood was, for many of us, still free-range enough to make aimlessness feel natural. Latchkey houses, bicycles, vacant lots, woods, arcades, malls, pickup games, aimless wandering. We were sent out into the day and expected to come back at dusk more or less intact. This wasn’t always romantic. We were not all living in a Spielberg movie, backlit by suburban wonder. Often we were just bored. We circled cul-de-sacs on our bikes. We climbed trees. We splashed in puddles. We loitered in woodlots. We played half-organized games that dissolved into arguments. We learned shortcuts, hiding places, drainage ditches, vacant lots, the houses where someone’s mother might give you a popsicle, the houses where a large dog made further inquiry inadvisable.
I remember the drainage ditch in my front yard after a hard rain. I would rush outside with my G.I. Joe figures and stage entire campaigns in the rushing water. Mud banks became cliffs; brown runoff became white-water rapids; a culvert became a portal to mortal peril. It was not a grand adventure. It was just a ditch. But no one had prepared it for me, packaged it, optimized it, or pushed it in front of my face. I had to bring something to it. I had to supply the drama. The ditch didn’t flatter me, guide me, notify me, gamify me, or ask me to smash a like button. It just ran with rainwater and waited.
The early web suited that kind of mind. You started with one site, followed a link, checked a blogroll, landed on a personal page last updated in 1998, found a shrine to some defunct band, followed another link to a crank’s essay, saved a bookmark, forgot what you were originally looking for, and emerged an hour later with three new trails to revisit. It wasn’t efficient, which was part of its value. Foraging is not shopping. You don’t go out knowing exactly what you will bring home. You nose around.
By contrast, the platform web is helicopter parenting for adults. It supervises idle time. It sees the first flicker of boredom and rushes in with a tray: here is a video, here is a recommended post, here is a notification, here is a fight, here is an ad, here is a button to press so you can prove you are still there. It does not trust you to wander, and after a while you may stop trusting yourself to wander.
You can see the training begin early. A child fidgets in public, and a tablet appears. The first signs of unmanaged consciousness are treated like a small fire to be smothered. I understand the appeal. No one wants a shrieking child in a restaurant, least of all the parents sitting closest to him. But there is a difference between occasionally keeping the peace and teaching a child that every blank interval must be plugged immediately with stimulation. Boredom is not a medical emergency. It is the raw material from which attention learns to make its own furniture.
We used to know this. A child with a stick and a creek may not be doing anything impressive, but he is doing something. He is learning how to inhabit time without being pandered to. He is making a world from scraps. He is discovering that the mind can meet emptiness without panic. The platform, by contrast, is preventing attention from growing muscles. It fills every gap before curiosity can form. It replaces “What should I do?” with “What will they give me next?”
Now the content cafeteria has largely replaced foraging, because convenience is powerful, and because convenience becomes culture when enough people accept it at once. The big platforms are easier. They are on the phone. They know who you know. They remember what held you yesterday and make a thousand calculations about what might hold you today. They also make refusal socially expensive. If the invitations, jokes, announcements, photographs, and casual arrangements all happen inside the enclosure, the person outside it doesn’t become Spartacus. He becomes the awkward fellow who has to be emailed separately, assuming anyone remembers. Resistance is rarely cinematic. It is inconvenience, mild exclusion, and other people finding you faintly tiresome.
That’s the human cost of refusing. It is tempting to imagine ourselves standing athwart the geist of the zeit, saying “Stop,” or at least, “No, thanks,” while grateful citizens throw off their digital chains and take up the browser bookmark in solidarity. More likely, they will simply leave us out of things. Not maliciously. Not even consciously. If you are the only person who cannot be reached through Facebook, Instagram, WhatsApp, TikTok, Discord, or whatever walled garden has become obligatory this quarter, you are not a dissident to them. You are a logistical nuisance. You are not “resisting corporate internet” in the abstract. You are resisting social gravity.
None of this means the old web was pure. It was ugly, slow, full of dead links, pop-ups, malware, bad design, lunatics, hoaxes, and people who thought lime-green text on a black background was a legitimate aesthetic. Lots of personal blogs are, frankly, boring. Nostalgia should never be allowed to obscure reality. But the older web preserved something worth missing: the sense that the internet was a place you moved through, not a system that processed you. Its clumsiness left room for intention. You had to remember, return, and build your own routes.
That may be the most we can reasonably ask of the old fields now. They will not become the center of village life again. The train is too fast, too bright, too full of people we know. But the fields are still there, for those willing to get off and walk. A few badgers remain in the hedgerows, snuffling through old links, tending bookmarks, visiting sites by hand, and proving in their way that the enclosure was never complete.