When Paul Kingsnorth launched his Writers Against AI campaign, Alan Jacobs’s response was glib: “I would rather call it Writers for Writing, but sure, sign me up.” The pledge itself was not vague. It asked writers for three things: to promise that they would not use AI in their work as writers, would not support writers who did, and would support only entirely human-made work. A bright line, in other words — until Jacobs noticed that his own use might place a toe on the wrong side of it.
His is not some trivial edge case. Running dictation through Claude to punctuate and clean it is part of the writing process. Uploading six years of idea journals to Claude for thematic analysis, triage, and recovery of unwritten projects is part of the writing process. In plain English, he is using AI as a low-level editorial and developmental assistant. You can easily argue that’s legitimate. I certainly think so. I think many sane people would say it is. But if so, then the campaign he endorsed was foolishly fundamentalist from the start.
He writes, after acknowledging that he does not meet the pledge “by the letter,” “I’m okay with that.” Of course he is. The problem is not that he changed his mind; we should always encourage that. The problem is that he helped advertise a standard of suspicion first, and only afterwards granted himself the interpretive charity it denied to others. Moral severity for thee, exemptions for me: that is how these things always go.
Actually, let me revise that. I don’t think he changed his mind, because I don’t think he thought much about it in the first place. His earlier endorsement was a knee-jerk impulse; once he finally considered it carefully, he realized it was more complicated. He did not first weigh the structure of the campaign, its incentives, its likely abuses, its presumption of suspicion, and then revise his view. He seems to have begun with the gratifying emotional impulse — Down with AI — and only afterwards noticed the practical difficulties. It is a small but exquisite irony that the author of How to Think apparently endorsed a public anti-AI pledge before thinking through whether he himself could satisfy it.
Personally, I couldn’t care less if, or how, writers use AI. I just think that if you’re going to lend your voice to a public shaming/cancellation ritual, you owe it to the likely victims to spend a few minutes thinking about exactly what it is you’re supporting. The problems with this sort of campaign were obvious from the start, even to an idiot like me. A public pledge with no cost to entry is tailor-made for empty grandstanding and virtue-signaling. That is exactly the kind of thing a seasoned academic, especially one old enough to have watched a dozen waves of performative moralism sweep through institutions, ought to recognize on sight. The status incentives were obvious. The temptation to furtive noncompliance was obvious. The drift toward bot-hunting and guilt-by-aesthetic-association was obvious. None of this required prophetic powers. It just required a functioning sense of how public righteousness works.
You do expect this sort of thoughtless moral enthusiasm from excitable young people who still imagine that public declarations are the same thing as judgment. From a sixty-something Christian humanist, you expect some tragic sense — some awareness that campaigns of purity do not stay pure, that standards weaponized against bad people are soon applied promiscuously, and that people are often least reliable precisely when they are enjoying the sensation of being obviously right.















