My goal is not for everyone, nevertheless it is communicable, on account of similar humans as well as because those opposed will gain strength and pleasure from it to formulate their essence for themselves, too, and to realize it as working spirit. I want to help all who seek their model by showing how one seeks a model: and my greatest joy is encountering the individual models that do not resemble me. The devil take all the imitators and followers and panegyrists and admirers and devotees!
— Nietzsche, Unpublished Fragments from the Period of Dawn (Winter 1879/80–Spring 1881)
This might be easy to misread as mere hauteur: he’s “not for everyone,” he’s writing for “similar humans.” Lots of people say that and mean, “I’m for a better everyone.” Nietzsche is saying something stranger, and rarer: my aim is communicable without being recruiting. The point isn’t to gather admirers; the point is to create a kind of wake turbulence in which different types, sympathetic and hostile alike, clarify themselves. He would even prefer that those opposed to him will “gain strength and pleasure” from the encounter, because the opposition forces them to formulate their essence — to stop living on borrowed slogans and become, in his phrase, a “working spirit.” (That is: not a mere opinion-haver, but a stance that actually animates a life.) It’s a surprisingly big-picture, almost civic-minded ambition.
“The devil take all the imitators…” The disciple is the least interesting kind of agreement: it’s agreement that produces no new organism, only a photocopy. He’d rather be misunderstood by a live mind than perfectly understood by a dead one. This is why he’s so hard on evangelism. In The Will to Power he asks why idealists, the moment they find some “bizarre ideal,” feel compelled to propagandize for it, almost as if they have no right to it unless everyone else recognizes it too. The hipster and the conformist secretly shake hands. One asks the herd what to like; the other asks the herd what to like so he can like the opposite. Both are still crowd-directed.
Nietzsche’s better alternative isn’t “always be avant-garde.” That’s just a different uniform. The alternative is inner-directedness — liking what you like because it answers something real in your temperament, your needs, your curiosity, your sense of life. If it’s popular, fine. If it’s obscure, fine. If people join you, fine. If they don’t, also fine. The goal is not to found a sect of “Nietzscheans,” but to help people (including opponents) become more sharply themselves. He can sound almost Zen-master-ish — “go away ”— because he knows that the easiest way for a reader to evade the hard work is to turn the writer into an idol. The writer becomes a permission slip to stop thinking. He’d rather you take your own ideal as far as it will go, and then take heart, because others will fly even farther.



