I realize there’s a shiny-object novelty to all things neuro right now, but I’m still amazed that people think brain scans are telling us something qualitatively different about identity and agency that the psychologists, philosophers, novelists and marketing/advertising executives haven’t already noted. Watching people freak out over a perceived threat to their incoherent notion of free will is just as oddly amusing as watching people subtract God from Universe and end up with Nihilism as an answer.

Oh, Descartes and Kant, what long, haunting shadows you cast over our lives.