Among those whose reputation is exhausted in a short time by its own luxuriance, are the writers who take advantage of present incidents or characters which strongly interest the passions, and engage universal attention. It is not difficult to obtain readers, when we discuss a question which every one is desirous to understand, which is debated in every assembly, and has divided the nation into parties; or when we display the faults or virtues of him whose publick conduct has made almost every man his enemy or his friend. To the quick circulation of such productions all the motives of interest and vanity concur; the disputant enlarges his knowledge, the zealot animates his passion, and every man is desirous to inform himself concerning affairs so vehemently agitated and variously represented.
— Samuel Johnson, Rambler no. 106
From this, I deduce that the secret to a lasting reputation is to write about old books, personal anecdotes, and inside jokes for one’s own amusement.